Partnership of Spribe and UFC — Aviator Game Ambassador
Spribe has established a partnership with UFC to expand the game’s reach. This move aims to introduce Aviator bet game to a broader audience by leveraging the popularity of these athletes. UFC fans now encounter Aviator’s branding during key UFC events, enhancing its visibility globally.
Spribe Aviator Become an Official Partner of UFC
On October 20, 2023, the world’s leading mixed martial arts organization, UFC, signed a multi-year sponsorship deal with Spribe. This agreement solidifies Aviator as a major brand presence at high-profile events such as Pay-Per-View and Fight Nights. The Aviator logo will be prominently displayed on the Octagon canvas during UFC fights, featured in live broadcasts, and integrated into social media campaigns. Furthermore, a dedicated brand ambassador fund will engage UFC athletes in promotional activities, strengthening the connection between the gaming and sports industries.
Spribe, a pioneer in crash games since its inception in 2018, has rapidly gained global recognition. Its flagship game, Aviator, has become a phenomenon, attracting over 42 million monthly active users worldwide. The game’s engaging real-time mechanics—where players must decide when to cash out before the multiplier crashes—mirror the high-adrenaline action of UFC fights, making this partnership a natural fit. Through this collaboration, Spribe aims to expand Aviator’s reach, targeting a broader audience beyond traditional gamers.
Spribe Secures Strategic Partnership with WWE
In addition to its UFC deal, Spribe has announced a groundbreaking partnership with WWE, the global leader in sports entertainment. This multi-year agreement will see Aviator branding appear at select marquee WWE events, increasing visibility across a massive international fanbase. WWE’s extensive global reach will provide Spribe with an unparalleled marketing platform to introduce Aviator to millions of potential users worldwide
Nicholas Smith, Vice President of Global Partnerships for TKO, stated: “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports.”
These sponsorship deals include exclusive social media activations, premium hospitality access, and opportunities for cross-promotions, content integrations, and co-branded campaigns.
Aviator’s Global Expansion and Market Impact
Aviator has successfully penetrated over 60 countries, with notable growth in key markets such as Brazil, India, and Europe. In December alone, Aviator players wagered over $14 billion globally, reinforcing its status as a dominant force in the online gaming industry. With UFC and WWE providing access to engaged audiences across 170 countries, Spribe aims to propel Aviator’s continued expansion, particularly in the U.S. market.
Aviator’s Growing Roster of Brand Ambassadors
Alex Pereira – The Face of Aviator in MMA
Spribe has partnered with UFC champion Alex Pereira as a key brand ambassador for Aviator. Pereira, a two-division UFC champion, leads marketing campaigns designed to expand the game’s presence, especially in North America. His influence in the MMA world aligns seamlessly with Aviator’s high-intensity gameplay, making him an ideal representative for the brand.
Merab Dvalishvili Joins the Aviator Team
Spribe has also signed UFC bantamweight champion Merab Dvalishvili as an Aviator brand ambassador. Dvalishvili’s inspiring journey from Tbilisi, Georgia, to UFC stardom adds a compelling narrative to the partnership. His involvement in promotional campaigns aims to further strengthen Aviator’s visibility among sports enthusiasts, reinforcing Spribe’s position as a leader in the iGaming industry.
Johnny Walker – Expanding Aviator’s Reach in Latin America
Continuing its strategy of collaborating with UFC fighters, Spribe has welcomed Johnny Walker as the third official Aviator brand ambassador. Walker, ranked seventh in the UFC light heavyweight division, plays a crucial role in reaching fans in Latin America, particularly in his home country, Brazil. His participation in Aviator’s promotional campaigns will help further establish the game’s presence in the region.
Jully Poca – Bringing Aviator to Millions Through Social Media
In its latest ambassador deal, Spribe has partnered with Brazilian boxer and social media influencer Jully Poca. With an undefeated boxing record and over 3.1 million TikTok followers, Poca brings immense reach to Aviator’s promotional efforts. She will introduce the game to her fanbase across TikTok, Facebook, and Instagram, leveraging her influence in the fitness and combat sports communities.
Spribe’s CCO, Giorgi Tsutskiridze, commented: “We are thrilled to have partnered with Jully and for her to be promoting Aviator to her millions of followers. The game delivers plenty of fast action and big win potential, as well as social engagement, which is just what players in Brazil are looking for.”
Poca added: “Aviator packs a knockout punch, and I know my followers will have the ride of their lives when they strap in and take flight. I have some creative ideas for introducing Aviator to my fans and can’t wait to get started.”
Aviator’s Future Growth and Industry Dominance
Spribe’s strategic brand partnerships with UFC, WWE, and high-profile ambassadors aim to drive long-term brand equity and business growth. Key objectives include:
- Global Brand Visibility: UFC and WWE collectively command a massive international audience, amplifying Aviator’s presence.
- Market Expansion: While Aviator thrives in Brazil and India, Spribe is targeting further growth in the U.S. market.
- Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of new players worldwide.
Fans can expect to see the Aviator brand in upcoming UFC and WWE events, as well as across digital marketing campaigns. With its growing roster of ambassadors and strategic sponsorships, Spribe is set to dominate the iGaming space, ensuring Aviator remains one of the most exciting and recognizable crash games in the industry.
