AC Milan Welcomes Aviator as Its Official Crash Game Partner
The Rossoneri family has welcomed Spribe into the Italian market. This partnership sees AC Milan take the Aviator as its official crash game partner. The collaboration commences during the current football season. It helps football fans experience the adrenaline of the pitch and the video gaming world. It will also introduce more Italians to this crash game, as they have a better connection with the Rossoneri world.

Why Aviator Game Stands Out in Gaming
Aviator, the official partner of AC Milan, was launched in January 2019 as an upgraded version of its predecessor. The 2.0 Aviator game is 40% faster than the previous version, offers smooth gameplay even with a slow internet connection, and features a lighter, more streamlined design.
Currently, the game has over 40 million active users from around the globe per month. It won the Best Crash Game BIS Award in 2024. Moreover, it is the future of casino gaming due to its fun-filled experience, social touch, and rewarding system.
The AC Milans’ partner Aviator game allows you to interact with other players. Its in-game chat feature lets you share your gaming experience with others, even with emojis. Also, you can view live bets from other punters and on how much they are winning. Lastly, you can find live statistics of the biggest wins per day, monthly, or all time on the leaderboard.

Goals of the Partnership
The partnership between Spribe and the seven-time UEFA Champions League winners aims to add a new dimension to the gaming world. It will offer new entertainment opportunities to Italian football fans. As a result, the official partner of AC Milan, Aviator, will penetrate this market and become more visible in Italy and beyond.
This step will allow Spribe to continue establishing itself in the sporting industry. In October last year, it signed a deal with UFC, which saw its brand name appear on the Octagon and other UFC events. Moreover, in January, it welcomed Alex Pereira, a UFC Champion fighter, followed by Merab Dvalishvili, ‘The Machine,’ to promote Aviator among sports fans.
The collaboration between these two gaming giants aims to bring entertainment closer to sport fans. They will have a taste of football and video gaming simultaneously. As a result, they can connect with the Rossoneri world more closely as they enjoy the video gaming experience.
Voices Behind the Partnership
Both the AC Milan and Aviator game managements are happy with their partnership. They hope it will bear fruit and spice up the gaming world for Rosennari fans.
According to Maikel Oettle, AC Milan’s Chief Commercial Officer,
“We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways. Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”
“We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organisations and sports teams, like this agreement with AC Milan. This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world,” – Giorgi Tsutskiridze, Spribe’s CCO, added.

Gaming and Sports: A Growing Alliance
Gaming and sports collaborations aim to provide fans with a fun and rewarding experience. For instance, AC Milan’s partnership with Aviator Game as its official crash game partner creates more entertainment opportunities for their audience. This allows football supporters to immerse themselves in an exciting new gaming world through Aviator. Meanwhile, AC Milan benefits from increased exposure and gains a fresh way to actively engage its fans year-round.
This is not the first deal the football club has closed with the gambling industry. In 2024, it partnered with TG.Casino and Boomerang Gaming. It also recently announced Betsson as its official regional partner for Latin America. These collaborations demonstrate AC Milan’s commitment to connecting more closely with its local fan base.
Previously, Spribe had partnered with other sports giants, such as Alex Pereira, a UFC Championship fighter, and Jully Poca, a Brazilian boxer.
What Fans Can Expect Next
This collaboration between the two companies will enhance the gaming landscape, introducing AC Milan fans to a new world of entertainment they can enjoy both during and outside football seasons. As a result, fans can stay connected with their favorite players year-round. Meanwhile, Spribe stands to benefit from an increase in active Aviator users as its popularity continues to grow. Ultimately, this partnership is poised to boost both companies’ followings and revenues in the future.
In conclusion, fans are looking forward to such partnerships. They break the boredom, especially when sports like football are out of season. This is because they offer a different entertainment experience and keep them engaged. On the other hand, sports and gaming brands penetrate their target markets. They become visible to their local audience and beyond. Hence, fans expect to see sports clubs partner with more software developers for an enhanced gaming experience.
